Google Tag Manager - Online Showroom

Below is a list of all possible Google Tag Manager (GTM) events linked to Dealership Online. Available for both websites and scripted solutions.

DSO-FilterToObject

Click from filter to vehicle object.

event: 'DSO-FilterToObject'

DSO-ObjectToFilter

Click from vehicle object to filter using the "back arrow."

event: 'DSO-ObjectToFilter',
data: {
  fromVerendusId: string;
  fromUrl: string;
}

DSO-ObjectToSimilarObject

Click from a vehicle object to another vehicle object via "similar vehicles."

event: 'DSO-ObjectToSimilarObject',
data: {
  toVerendusId: string;
}

DSO-ObjectInterestButton

Click on "Interest form" next to the vehicle object's slideshow, which scrolls down to the inquiry form.

event: 'DSO-ObjectInterestButton'

DSO-ObjectPhoneButton

Click on the "Call" button displayed for screens under 900px.

event: 'DSO-ObjectPhoneButton'

DSO-ObjectShareButton

Click on the "Share" button next to the vehicle object's slideshow.

event: 'DSO-ObjectShareButton'

DSO-ObjectPdfButton

Click on the "Print PDF" button next to the vehicle object's slideshow.

event: 'DSO-ObjectPdfButton'

DSO-ObjectBuyButton

Click on the "Buy Online" button next to the vehicle object's slideshow.

event: 'DSO-ObjectBuyButton'

DSO-ObjectVideoButton

Click on the "Play Video" button located above the vehicle object's slideshow.

event: 'DSO-ObjectVideoButton'

DSO-ObjectImageChange

Change of images in the slideshow, as well as in the slideshow in fullscreen mode.

event: 'DSO-ObjectImageChange',
data: {
  toImageIndex: number;
}

DSO-ObjectFullscreenImagesTriggered

Click on the slideshow, which triggers the fullscreen mode for the slideshow.

event: 'DSO-ObjectFullscreenImagesTriggered'

DSO-ObjectShowMoreEquipment

Click on "Show all equipment" next to the equipment list.

event: 'DSO-ObjectShowMoreEquipment'

DSO-ObjectInterestButtonSubmit

Click on "Submit inquiry" linked to the inquiry form.

event: 'DSO-ObjectInterestButtonSubmit',
data: {
  hasError: boolean;
}

DSO-FormSubmitInterest

Occurs when the inquiry form is validated and submitted.

event: 'DSO-FormSubmitInterest'

DSO-FormSubmitCheckoutCash

Occurs when a vehicle is purchased with a cash payment method.

event: DSO-FormSubmitCheckoutCash

DSO-FormSubmitCheckoutFinancing

Occurs when a vehicle is purchased with financing as the payment method.

event: DSO-FormSubmitCheckoutFinancing

DSO-FilterLoaded

Occurs initially on page load.

event: DSO-FilterLoaded,
data: {
  vehicleType: string;
  queryParams: object;
}

DSO-VehicleLoaded

Occurs when the visitor clicks on a vehicle object.

event: DSO-VehicleLoaded,
data: {
  toProductView: string;
  toVerendusID: string;
}